Archives August 2022

Marketing In Phoenix: Why Trust Is Marketable

Submitted by: Allan Starr

Trust it marketable because it offers prospects a reason to make a purchasing decision with a relatively low level of fear and/or apprehension. It is a win/win for marketing, advertising and public relations pros and their clients because it provides clients a measure of freedom and confidence in acting, and marketing agencies a nonpareil differentiator.

It can be a win/win only if it proves to be justified and honored by the marketing agency and appreciated by the client. More than a relationship builder, it is the cement that binds repeat advertising and marketing business into a neat package wrapped with enthusiastic and plentiful referrals.

Indeed, trust within the public relations and marketing field is a commodity rarer than one might suppose. And like precious gems, it retains or increases in value while bringing pleasure and a measure of satisfaction to those who dispense it as well as those who bank it through a purchase.

Wiki who?

[youtube]http://www.youtube.com/watch?v=QLHgTP8iuFk[/youtube]

That trust is a rarity was attested to the other day when I, as the only representative of the Phoenix advertising and marketing community, attended a workshop among a group of about 20 sophisticated thought leaders. The question arose as to whom or what entity did we in attendance feel could be described as the embodiment of a truthful institution.

While some could name relatives, partners, etc., coming up with a trustworthy institution proved to be infinitely more difficult. Just at the point when brains had been strained to no apparent avail, one answer came forth from a participant.

Was that answer The United States Supreme Court, The Church, The United Nations, The Congress? No, indeed, it was nothing of the sort. The answer (one to which no one challenged) was… are you ready?… Wikipedia! Upon hearing this, silence and bemused expressions soon were replaced with a sense of dare I say acceptance of with this answer.

What does this portend?

Wikipedia ohmygod! Can we not do better than that? Apparently not. For marketers, those traditional, time-honored villains who have inspired such phrases as buyer beware!, getting beat up by consumers is nothing particularly new. But this new reality of, as it were, non-trust of all institutions, seemed to represent a rampant, across-the-board paucity of consumer belief. For me, it begged the following question:

What if, even, relative truth were to be attributed to a marketer would this be worth? The unimpeachable answer would have to be a lot! This is why we buy from people we tend to like and trust. Which came first the linking or trusting is not a matter for the purposes of this discussion, though an interesting thought it may be.

That said, if in this day of Wall Street greed and the widespread recklessness of our most revered financial institutions not to mention those who govern we can find someone to trust… what could be a more powerful motivator to make a buying decision?

O.K., Walter Cronkite has passed. But, thankfully, trust did not die with him. It lives on, as it always has, in the form of individuals and companies that keep their word. To marketers, whose reward may not be found in heaven, but here on earth in the form of loyal customers, this is good news.

In the marketplace of ideas, what better general marketing idea could there be than, simply, to tell the truth.

About the Author: Allan Starr founded Marketing Partners in 1976. The Phoenix-based marketing, advertising and public relations firm serves an extensive and diverse clientele comprised of Arizona, regional and national companies and has won many awards for its innovative campaigns.

Marketing Agencies Phoenix

Source:

isnare.com

Permanent Link:

isnare.com/?aid=423389&ca=Marketing

Oil spill in Alaska closes 800 miles of pipeline

Wednesday, May 26, 2010

800 miles of the Trans-Alaska Pipeline System were closed down following a spill of thousands of barrels of crude oil south of Fairbanks, Alaska. A power failure following a routine fire-command system test caused relief valves to open and crude oil overflowed near the Fort Greely pump station 9. The valves opening allowed a pressure release for the system and oil flowed on a pad to a tank that can hold 55,000 barrels (2.3 million gallons). As of Wednesday afternoon, the tank vents were still leaking probably from thermal expansion inside the tank. Another secondary containment area below the tanks capable of holding 104,500 barrels was not yet filled to capacity.

The spill coordinator for the Department of Environmental Conservation, Tom DeRuter, said that the oil spill contamination should be confined to the graveled oil containment liner. “Safety is their No. 1 objective right now. As soon as it is safe to move in, then they’ll get the power on and try to empty that tank out. As long as everything is in that liner, it gives us time,” DeRuter explained.

40 people had been evacuated from the Fort Greely site, and the Prudhoe Bay station has been reduced by 84%. “We’re going to take as long as we need to make sure the site is safe before we start back up,” said Alyeska Pipeline Service Company spokesperson Michele Egan. There is capacity in reserve tanks for 48 hours during this slow down of production.

About 650,000 barrels per day run through the Trans-Alaska Pipeline between Prudhoe Bay to the Port of Valdez oil tankers. The majority of shares in Alyeska are held by BP Exploration, Alaska (BPXA) which is also currently addressing the Deepwater Horizon oil spill in the Gulf of Mexico.

BP addressed a 267,000 gallon crude oil spill in Prudhoe Bay, Alaska in 2006 resulting in a lawsuit against BP Exploration.

Retrieved from “https://en.wikinews.org/w/index.php?title=Oil_spill_in_Alaska_closes_800_miles_of_pipeline&oldid=3292136”

Cleveland, Ohio clinic performs US’s first face transplant

Thursday, December 18, 2008

A team of eight transplant surgeons in Cleveland Clinic in Ohio, USA, led by reconstructive surgeon Dr. Maria Siemionow, age 58, have successfully performed the first almost total face transplant in the US, and the fourth globally, on a woman so horribly disfigured due to trauma, that cost her an eye. Two weeks ago Dr. Siemionow, in a 23-hour marathon surgery, replaced 80 percent of her face, by transplanting or grafting bone, nerve, blood vessels, muscles and skin harvested from a female donor’s cadaver.

The Clinic surgeons, in Wednesday’s news conference, described the details of the transplant but upon request, the team did not publish her name, age and cause of injury nor the donor’s identity. The patient’s family desired the reason for her transplant to remain confidential. The Los Angeles Times reported that the patient “had no upper jaw, nose, cheeks or lower eyelids and was unable to eat, talk, smile, smell or breathe on her own.” The clinic’s dermatology and plastic surgery chair, Francis Papay, described the nine hours phase of the procedure: “We transferred the skin, all the facial muscles in the upper face and mid-face, the upper lip, all of the nose, most of the sinuses around the nose, the upper jaw including the teeth, the facial nerve.” Thereafter, another team spent three hours sewing the woman’s blood vessels to that of the donor’s face to restore blood circulation, making the graft a success.

The New York Times reported that “three partial face transplants have been performed since 2005, two in France and one in China, all using facial tissue from a dead donor with permission from their families.” “Only the forehead, upper eyelids, lower lip, lower teeth and jaw are hers, the rest of her face comes from a cadaver; she could not eat on her own or breathe without a hole in her windpipe. About 77 square inches of tissue were transplanted from the donor,” it further described the details of the medical marvel. The patient, however, must take lifetime immunosuppressive drugs, also called antirejection drugs, which do not guarantee success. The transplant team said that in case of failure, it would replace the part with a skin graft taken from her own body.

Dr. Bohdan Pomahac, a Brigham and Women’s Hospital surgeon praised the recent medical development. “There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Leading bioethicist Arthur Caplan of the University of Pennsylvania withheld judgment on the Cleveland transplant amid grave concerns on the post-operation results. “The biggest ethical problem is dealing with failure — if your face rejects. It would be a living hell. If your face is falling off and you can’t eat and you can’t breathe and you’re suffering in a terrible manner that can’t be reversed, you need to put on the table assistance in dying. There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Dr Alex Clarke, of the Royal Free Hospital had praised the Clinic for its contribution to medicine. “It is a real step forward for people who have severe disfigurement and this operation has been done by a team who have really prepared and worked towards this for a number of years. These transplants have proven that the technical difficulties can be overcome and psychologically the patients are doing well. They have all have reacted positively and have begun to do things they were not able to before. All the things people thought were barriers to this kind of operations have been overcome,” she said.

The first partial face transplant surgery on a living human was performed on Isabelle Dinoire on November 27 2005, when she was 38, by Professor Bernard Devauchelle, assisted by Professor Jean-Michel Dubernard in Amiens, France. Her Labrador dog mauled her in May 2005. A triangle of face tissue including the nose and mouth was taken from a brain-dead female donor and grafted onto the patient. Scientists elsewhere have performed scalp and ear transplants. However, the claim is the first for a mouth and nose transplant. Experts say the mouth and nose are the most difficult parts of the face to transplant.

In 2004, the same Cleveland Clinic, became the first institution to approve this surgery and test it on cadavers. In October 2006, surgeon Peter Butler at London‘s Royal Free Hospital in the UK was given permission by the NHS ethics board to carry out a full face transplant. His team will select four adult patients (children cannot be selected due to concerns over consent), with operations being carried out at six month intervals. In March 2008, the treatment of 30-year-old neurofibromatosis victim Pascal Coler of France ended after having received what his doctors call the worlds first successful full face transplant.

Ethical concerns, psychological impact, problems relating to immunosuppression and consequences of technical failure have prevented teams from performing face transplant operations in the past, even though it has been technically possible to carry out such procedures for years.

Mr Iain Hutchison, of Barts and the London Hospital, warned of several problems with face transplants, such as blood vessels in the donated tissue clotting and immunosuppressants failing or increasing the patient’s risk of cancer. He also pointed out ethical issues with the fact that the procedure requires a “beating heart donor”. The transplant is carried out while the donor is brain dead, but still alive by use of a ventilator.

According to Stephen Wigmore, chair of British Transplantation Society’s ethics committee, it is unknown to what extent facial expressions will function in the long term. He said that it is not certain whether a patient could be left worse off in the case of a face transplant failing.

Mr Michael Earley, a member of the Royal College of Surgeon‘s facial transplantation working party, commented that if successful, the transplant would be “a major breakthrough in facial reconstruction” and “a major step forward for the facially disfigured.”

In Wednesday’s conference, Siemionow said “we know that there are so many patients there in their homes where they are hiding from society because they are afraid to walk to the grocery stores, they are afraid to go the the street.” “Our patient was called names and was humiliated. We very much hope that for this very special group of patients there is a hope that someday they will be able to go comfortably from their houses and enjoy the things we take for granted,” she added.

In response to the medical breakthrough, a British medical group led by Royal Free Hospital’s lead surgeon Dr Peter Butler, said they will finish the world’s first full face transplant within a year. “We hope to make an announcement about a full-face operation in the next 12 months. This latest operation shows how facial transplantation can help a particular group of the most severely facially injured people. These are people who would otherwise live a terrible twilight life, shut away from public gaze,” he said.

Retrieved from “https://en.wikinews.org/w/index.php?title=Cleveland,_Ohio_clinic_performs_US%27s_first_face_transplant&oldid=4627150”

Eight men and several Spinka charities charged with tax fraud in Los Angeles

Monday, December 24, 2007

Eight men and five Brookyln-based Spinka charitable organizations have been charged with tax fraud and money laundering. Six have been arrested, and two are still at large.

The men charged are Naftali Tzi Weisz, 59, a Grand Rabbi from Brooklyn; Gabbai Moseh E. Zigelman, 60, also from Brooklyn and Weisz’ assistant; Yaacov Zeivald, 43, of Valley Village; Yosef Nachum Naiman, 55, of Los Angeles; Alan Jay Friedman, 43, of Los Angeles; Joseph Roth, 66, an international accounts manager at a bank in Israel from Tel Aviv; diamond merchant Moshe Arie Lazar, 60; and Jacob Ivan Kantor, 71, an attorney from Tel Aviv. The first six were arrested last Wednesday, and four of them have been released on bail. The FBI believes Lazar to be in Israel. Kantor is also believed to be in Israel according to other reports.

The charitable organizations named as defendants in the charges are Yeshiva Imrei Yosef, Yeshivath Spinka, Central Rabbinical Seminary, Machne Sva Rotzohn, and Mesivta Imrei Yosef Spinka. The FBI alleges that these charities issued fraudulent receipts for bogus charitable contributions and were the beneficiaries of fees charged for transfers of funds as part of a money laundering conspiracy.

By a 37-count grand jury indictment that was unsealed on Wednesday morning, Weisz and Zigelman are charged with one count of conspiracy to defraud the Internal Revenue Service and other crimes, 19 counts of mail fraud, one money laundering conspiracy count, 11 counts of international money laundering, and one count of operating an illegal money remitting business. Zigelman is in addition charged with two counts of aiding in the preparation of fraudulent income tax returns. Zeivald, Lazar, Naiman, and Friedman are charged in the main conspiracy count and with operating an illegal money remitting business. Zeivald is in addition charged with one count of mail fraud. Roth is charged in both conspiracy counts; several mail fraud counts; and several international money laundering counts. Kantor is charged in both of the conspiracy counts and several international money laundering counts.

The charges laid are that over a period of 10 years the conspirators solicited USD8.7 million in contributions to these charitable organizations, promising to secretly refund to the donors up to 95%, allowing the donors to claim the full amounts of the donations as tax deductions on their federal income tax returns. According to the FBI, this was done in two ways: Some donors received cash payments through an underground money transfer network involving Zeivald, Naiman, Friedman, and Lazar, some of whom operated businesses in and around the Los Angeles jewelry district. Other donors were reimbursed via loans made from the United States branch of an Israeli bank, organized by Roth and Kantor and secured on funds secretly held in that bank in Israel, to which the donations had been sent via wire transfer.

Several of the Brooklyn charitable organizations are schools. One such is Yeshiva Imrei Yosef, a private Orthodox Jewish school for boys in grades PK–12 with 312 students, which is one of 5000 such organizations approved for charitable donations by the Jewish Community Endowment Fund of the Jewish Community Federation of San Francisco. The Jewish Journal of Greater Los Angeles draws a parallel between these charges and the creation of bogus schools in the case of New Square, quoting Jonathan Sarna, a professor of American Jewish history at Brandeis University, as saying “I think that in Eastern Europe, especially where corruption was rampant, it was very common for Jews to engage in, shall we say, ‘extra-legal activities’ when they believed they were doing so not for their personal gain but for the good of the community or for some higher purpose.”

His observation is that defrauding a corrupt government is part of the culture that has sometimes been carried in to the United States, and that people justify it when they believe that the money is going towards Jewish education. “I think the idea is that Jewish education is so important and so expensive and the folks say to themselves, ‘we’re forced to pay for public education which we don’t use’, and they manage to sometimes justify in their own minds these kinds of activities that are for the sake of a holy end.”

Sarna states that violating the law is not condoned by Jewish communities in the U.S., a sentiment that has been echoed in reactions from the Los Angeles Jewish community, such as that by Rabbi Meyer H. May, president of the Rabbinical Council of California: “One thing is clear: The Orthodox community deplores any attempt to defraud the government of the United States, and there is no excuse for it, and there’s no rationalizations that are acceptable. […] It’s against the Torah and it’s against our moral foundation. At the same time, regarding these specific individuals, they should be allowed to have a fair trial, as everyone is innocent until proven guilty.”

The FBI’s press release contains a similar reminder of the presumption of innocence.

Calls by the New York Times were unable to obtain any comments on the case from the defendants.

Retrieved from “https://en.wikinews.org/w/index.php?title=Eight_men_and_several_Spinka_charities_charged_with_tax_fraud_in_Los_Angeles&oldid=4673683”

Traveling To Music City, Usa

Submitted by: John Parks

Nashville, Tennessee, the state capital, is located in the north central part of the state, nearly equidistant from Knoxville to the east and Memphis to the west. I-65 runs north to south through the city; I-40 crosses it east to west; I-24 slices through it on the diagonal from northwest to southeast; Briley Parkway circles the north side of town; and I-440 loops around south side of the metropolitan area, connecting with all three of these interstates.

In addition, U.S. Highway 265 branches off from I-40 just west of Lebanon and swings south almost to Murfreesboro before turning back north to connect with I-40 between Fairview and Pomona. Nashville International Airport is immediately south of I-40 on the east side of town; the downtown area can easily be reached from there via the interstates.

[youtube]http://www.youtube.com/watch?v=0fN8PlXRG2g[/youtube]

Nashville is with justice called Music City, U.S.A. It is home to the thriving country music industry, the Ryman Auditorium, the Grand Ole Opry, the Country Music Hall of Fame, and a lively after-hours music scene in many lounges and saloons all over town. There are two visitor information centers, one at Fifth Avenue South and Broadway and a second at Fourth Avenue North and Commerce, where visitors can get maps, brochures, directions, and more information about things to do and see in Nashville.

A visitor with even a passing interest in country music should not miss the opportunity to investigate the Nashville music scene. The Ryman Auditorium in downtown originally was a church, and became the home of the Grand Ole Opry in 1943, when it was christened The Mother Church of Country Music. The Opry has since moved to the Gaylord Opryland Resort and Convention Center, but the Ryman has been reopened as a music venue. Regular concerts are held there, and tours, both self-guided and backstage, are on offer.

Also downtown, the Country Music Hall of Fame and Museum is the perfect place to immerse yourself in all the history of this distinctively American style of music.

The Gaylord Opryland Resort and Convention Center, off the Briley Parkway north of the airport, is a world unto itself, with a big hotel, stores, a spa, restaurants from pubs to steakhouses to fine dining establishments, and lounges and nightclubs, all under one roof. The resort is immediately adjacent to the Grand Ole Opry, where visitors can take in the famous country music extravaganza.

If music isn t your main interest, Nashville has many other experiences to offer, from a zoo and aquariums to amusement parks and rides on paddle-wheelers on the river. If you d like to sample a little Southern history, visit Belle Meade Plantation or take a tour of The Hermitage, home of Andrew Jackson. You can tour the historic battlefield of the Civil War battle of Franklin and visit the cemetery where fallen soldiers were laid to rest. A little more than an hour east of Nashville, Loretta Lynn s Hurricane Mills has a restored Southern mansion, a camp ground and RV park, a museum, and shops. Horseback riding and fishing are popular pastimes there, as well.

About the Author: For more information on Nashville, Tennessee visit

nashvillevacations.travel

Source:

isnare.com

Permanent Link:

isnare.com/?aid=379933&ca=Travel

Category:July 26, 2010

? July 25, 2010
July 27, 2010 ?
July 26

Pages in category “July 26, 2010”

Retrieved from “https://en.wikinews.org/w/index.php?title=Category:July_26,_2010&oldid=1849130”