Category Public Relations

Submitted by: Allan Starr

Trust it marketable because it offers prospects a reason to make a purchasing decision with a relatively low level of fear and/or apprehension. It is a win/win for marketing, advertising and public relations pros and their clients because it provides clients a measure of freedom and confidence in acting, and marketing agencies a nonpareil differentiator.

It can be a win/win only if it proves to be justified and honored by the marketing agency and appreciated by the client. More than a relationship builder, it is the cement that binds repeat advertising and marketing business into a neat package wrapped with enthusiastic and plentiful referrals.

Indeed, trust within the public relations and marketing field is a commodity rarer than one might suppose. And like precious gems, it retains or increases in value while bringing pleasure and a measure of satisfaction to those who dispense it as well as those who bank it through a purchase.

Wiki who?

That trust is a rarity was attested to the other day when I, as the only representative of the Phoenix advertising and marketing community, attended a workshop among a group of about 20 sophisticated thought leaders. The question arose as to whom or what entity did we in attendance feel could be described as the embodiment of a truthful institution.

While some could name relatives, partners, etc., coming up with a trustworthy institution proved to be infinitely more difficult. Just at the point when brains had been strained to no apparent avail, one answer came forth from a participant.

Was that answer The United States Supreme Court, The Church, The United Nations, The Congress? No, indeed, it was nothing of the sort. The answer (one to which no one challenged) was… are you ready?… Wikipedia! Upon hearing this, silence and bemused expressions soon were replaced with a sense of dare I say acceptance of with this answer.

What does this portend?

Wikipedia ohmygod! Can we not do better than that? Apparently not. For marketers, those traditional, time-honored villains who have inspired such phrases as buyer beware!, getting beat up by consumers is nothing particularly new. But this new reality of, as it were, non-trust of all institutions, seemed to represent a rampant, across-the-board paucity of consumer belief. For me, it begged the following question:

What if, even, relative truth were to be attributed to a marketer would this be worth? The unimpeachable answer would have to be a lot! This is why we buy from people we tend to like and trust. Which came first the linking or trusting is not a matter for the purposes of this discussion, though an interesting thought it may be.

That said, if in this day of Wall Street greed and the widespread recklessness of our most revered financial institutions not to mention those who govern we can find someone to trust… what could be a more powerful motivator to make a buying decision?

O.K., Walter Cronkite has passed. But, thankfully, trust did not die with him. It lives on, as it always has, in the form of individuals and companies that keep their word. To marketers, whose reward may not be found in heaven, but here on earth in the form of loyal customers, this is good news.

In the marketplace of ideas, what better general marketing idea could there be than, simply, to tell the truth.

About the Author: Allan Starr founded Marketing Partners in 1976. The Phoenix-based marketing, advertising and public relations firm serves an extensive and diverse clientele comprised of Arizona, regional and national companies and has won many awards for its innovative campaigns.

Marketing Agencies Phoenix

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Submitted by: Dharak Sandeep

SEO is a short of Search Engine Optimization; SEO is a technique of improving your website presence in search engine for your targeted key word so your website can rank higher in search engine ranking. If your website is not optimized as per search engine rules, you will not get your website for your target keyword (ie.your products, services).

SEO search engine optimization may work from home for any organization or company, or as seo consultants, and search engine optimization may be only part of their daily functions. Often their education of how search engines function comes from interacting and discussing the topics on forums, through blogs, at popular conferences and seminars, and by experimentation on their own sites. There are few college courses that cover optimization information from an ecommerce perspective that can keep up with the changes that the web sees on a daily basis.

SEO as a marketing strategy can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change; there are no guarantees of success, either in the short time optimization or long time optimization. Due to this lack of guarantees and certainty, SEO search engine optimization is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising method.

SEO search engine optimization is potentially more effective when combined with a larger marketing campaign strategy. Although SEO search engine optimization potential to respond to the latest changes in market trends, SEO search engine optimization alone is reactively following market trends instead of pro-actively leading market trends. Many see search engine marketing as a larger umbrella under which search engine optimization fits, but it’s possible that many who focused primarily on SEO search engine optimization in the past are incorporating more and more marketing ideas into their efforts, including public relations strategy and implementation, online display media buying, web site transition SEO, search engine optimization, web trends data analysis, HTML E-mail campaigns, and business blog consulting making SEO search engine optimization firms more like an ad agency.

In addition, whilst SEO can be considered a marketing tactic unto itself, it’s often considered. Marketing through other methods, such as viral marketing, pay-per-click ppc marketing, new media marketing. Can be crucial to maintaining a strong search engine rank. The part of SEO that simply insures content relevancy and attracts inbound link activity may be enhanced through broad target marketing methods.

Why Search Engine Optimization?

– Cost Effective platform for internet marketing.

– Million of people use the Search Engine as their main source of information and Services.

– 90% of Website Traffic On the internet is referred by the most famous Search Engine like

Google-50%, Yahoo-22%, MSN-18% and other-10%.

– Technically poor website design and most of the page in website are not crawled.

– Allows search engine robots to visit and crawling web pages.

– Displays inner web pages on search engine ranking pages

– Useful to improve page rank of Google.

About the Author: Dharak Sandeep working for

sandeepdharak.blogspot.com

for seo discussion and seo knowledge sharing. provides seo informations and all new seo updates from different seo forums and seo chat, working for seo services and also work on outsourcing seo, web designing, outsourcing sem related projects.

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By Danica Reynes

If you want to save money from a luxury vacation, you could take a trip to a less popular location, cutback on your transportation expenses, travel during off-season, look for various accommodation options, look for vacation packages, and cook for yourself during most of the trip.

A lot of people has cut back on expenses like luxury vacations because of the financial crisis happening recently. You can still take a luxury vacation without worrying about the cost because there are a lot of discount luxury hotel nyc that can give you a fabulous experience at affordable rates. Here are some more tips on how you can save money on a luxury vacation:

Choose a lesser-known tourist spot

Tourist hot spots are typically more expensive when compared to lesser-known destinations. If you already know what you are looking for in a vacation, try to find an alternative destination that has the same ambiance but more affordable. For example, Mexico’s Cancun or Cabo San Lucas can provide the same fabulous beach vacation like the popular Hawaii or Caribbean islands but at a cheaper price.

Think about spending less on transportation

Transportation costs are one of the factors that can make a vacation expensive. If you are planning to spend a luxury vacation nearby, consider driving to the accommodation instead of renting a car. Vehicle rentals can be pretty costly and unnecessary if you can drive to the destination on your own. You will probably be able to save about $150 daily by not renting a car.

Pick an off-season for your travel date

Many vacation spots often offer lower rates during the off-peak season which may also be the case with some luxury vacation spots. You might even find special promos and discounts at some airlines and accommodations during this time. Find out the various off-seasons of the places you want to go so you’ll know which travel dates will be to your advantage. However, don’t forget to consider weather forecasts before scheduling an off-season vacation to avoid any inconveniences.

Consider different accommodation alternatives

There are several alternative options to expensive luxury hotels that you can consider for your luxury vacation. For instance, luxurious ambiance at a considerably lower price may be found at vacation rentals. You could also try looking for discount luxury hotels to book your stay.

Choose a vacation package

If you choose a reasonably-priced vacation package that is all-inclusive, it might be able to save you money compared to paying for separate reservations. Vacation packages usually include necessities such as airfare, hotel accommodation, transportation and even itineraries. This makes it quite convenient since you won’t have to worry about the individual details of the trip. A travel agency or a simple Internet search may yield a wealth of vacation packages that you can consider.

Shop and cook most of your meals

You can save a lot of money if you don’t rely so much on restaurants or eating out during your vacation. You could go grocery-shopping and cook your own meals where you are staying. You will also be able to save on transportation costs as you will not have to go out every time you want to have food.

You can enjoy a low cost luxury vacation if you take time to thoroughly research all the available options you have and add a little resourcefulness.

About the Author: Find out how you can save on a

discount luxury hotel nyc

by visiting the following link: http://www.newyorkcityluxuryhotels.com

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By Madison Lockwood

A quick search online will reveal that many of the major fashion houses not only have websites, but use them in creative ways. Fashion is an industry built on fantasy, to a great degree. Those fantasies are constructed in glossy magazines oriented to professionals in general (Vanity Fair) and to women who follow the trends (Elle). The online experience is a multidimensional tool to expand on designer fashions and the yearly line of products.

Gucci has a website that rivals some of the major car makers for quality, use of multimedia and focus. You can choose from sites oriented to several different continents. One of the intriguing features of the Gucci site is its frame-by-frame layout of their current ad campaign. The value of the advertising in keeping Gucci “current” is made evident by its prominence as a website feature.

Some fashion websites that you wouldn’t expect to see doing it are retailing to the public directly from their websites. There’s a corporate area for promotional materials and haute couture, and a retail section for deals on the latest products. Companies that engage in online retail include Dior, Ralph Lauren and Calvin Klein – not a great surprise – along with Versace; Armani; Giancarlo Ferre and Prada, companies that you wouldn’t expect to see retailing on the web.

A well developed website can take the designs showcased in model photography and on the runways and present them in a manner that makes them much more accessible to women other than twenty-something anorexics. Visual tools can be used to rotate a dress, suit, jacket or pair of pants 360 degrees. Short video pieces can show a garment and provide voice-over describing its practicality, range of use, glamour or whatever factor the company wants to highlight.

Web searches on fashion turn up a large selection of generic fashion sites that gain their revenue from advertising. One of their principal content highlights is always a list of designer web sites. In one case, apparelsearch.com, the site lists fashion designers and design houses in three categories: website for corporate information, for retail opportunity, and for wholesale connections. That is valuable, down-to-the-rack-sale advertising for even the most well established houses. And it’s free.

Fashion designers that cater to men, women and children can lay out their product lines for “the entire family” in one location – something that is difficult if not impossible using the magazine format. At best, the marketer would be buying ads in three different print genres. The web also allows fashion houses to segment in other ways. Click on Donna Karen and you’ll find a web site that offers her accessory line up. Try DKNY and you’ll find clothing.

Designers use the web in many functional mixtures. Fendi has an area for media inquiries that includes press releases and photos. It has an e-shopping area (U.S. only) for accessories. For the rest, there is a list of their boutiques in the United States. And there is an absolutely incomprehensible video with a maddening electronica overdub that will not stop repeating itself and drive you crazy, just like alongside the runway. Armani has a full-blown merchandising area, along with a list of its retail site in the country. You can order the items you don’t need to try on, and find out where to try on the items that require a fitting check.

About the Author: Madison Lockwood is a customer relations associate, specializing in small business development, for Apollo Hosting. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.

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