Grow Your Accounting Practice With These 7 Accountant Marketing Tips

By Aaron Hoos

Accountants have a critical role to play in helping individuals and businesses with their finances. But as essential as their role is, an accountants’ work is undervalued by prospective clients. Often, clients bring too little too late and expect miracles, or they simply don’t understand the full value that an accountant can provide.

By following these accountant marketing tips, accountants can educate their potential clientele to build a relationship earlier and to get more value from the accountant/client relationship.

Accountant marketing tip #1: Create a website or blog. Many accountants are very busy and don’t think they have time to set up a website. However, a simple blog (even a free blog) can add tremendous marketing value without taking a lot of time, effort, or money to manage.

Accountant marketing tip #2: Your clients will general come to you from a specific geographic area so target your marketing to that location. Use simple “local search engine optimization” techniques so that the people who visit your business’ website will be more likely to buy from you.

Accountant marketing tip #3: Don’t be scared off by social media. Accountants can approach social media with some skepticism because so much of their work is private and very specific to their clients. However, accountants can still participate in social media and derive a lot of value from it without risking their client’s privacy.

Accountant marketing tip #4: Develop a sales funnel. Most businesses that are new to internet marketing or social media marketing approach it in a haphazard way. However, with some sales funnel strategy, internet marketing becomes so much simpler to execute.

Accountant marketing tip #5: You don’t have to do everything. There are a lot of internet marketing opportunities out there and the choices can be almost overwhelming. Fortunately, you don’t have to do everything. Pick a few internet marketing channels (like Twitter, Facebook, and a blog, for example) and excel at those. Only bring other channels on board if you have the time and if they will serve your sales funnel.

Accountant marketing tip #6: Be consistent. No matter what marketing channel you use (offline or online), consistency is the key to success. Posting a single blog post or a single tweet and then waiting by the door for a stampede of clients just won’t cut it. You need to plan for months of targeted marketing. (Fortunately, that’s not as hard or costly as it sounds).

Accountant marketing tip #7: Measure your marketing. You’re already a genius at numbers or you wouldn’t be doing what you do for a living. Apply those same skills to your analysis of your marketing to improve your marketing so it becomes more effective.

By following these accountant marketing tips, you’ll increase the number of new clients that come through your door and you’ll increase your clients’ awareness of what you do so you can offer higher value and more services to them.

About the Author:

Aaron Hoos

is a freelance writer and internet marketer for financial and real estate businesses. Visit his blog for more

accountant marketing tips

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Source:

isnare.com

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