How To Wash And Sanitize Your Scrubs}

Submitted by: Ricky S. Solomon

For doctors, nurses and other medical staffs, the commonly used uniform nowadays are scrub suits or scrubs. These outfits are more comfortable compared to previous uniforms and it allows you to choose from different designs. However, aside from getting the suitable scrub to use, it is also of utmost importance that you know how to properly wash and sanitize your scrub.

Medical staffs often handle bodily secretions like blood, mucus, sweat, etc which often have millions of harmful bacteria. These substances often come in contact with the medical scrub, staining it and leaving microorganisms that can cause illness. Because of this, it is important that you know how to sanitize and wash your scrub properly, as well as prevent the spread of microbes to other places and people.

Here are tips in how to properly do so:

[youtube]http://www.youtube.com/watch?v=A1JMmb3Q4B4[/youtube]

Bring separate clothing – when going to the hospital or your workplace, wearing another set of clothes and place your scrub in a convenient bag. You can then change into your scrub when working, then change back to your separate clothes after work. This prevents you from spreading microbes that you get from the hospital to other people or other things while going home.

Separate your scrubs from other clothing – when washing your clothes, it is important that you separate your scrubs from your other clothes. Since there are harmful microbes on your uniform, mixing it with your other clothes can spread them. In order to isolate your other clothes from your uniform, you should get separate hampers for your soiled clothes and your used scrubs. This can isolate the disease causing microorganisms from spreading to your other clothing.

Aside from isolating harmful microbes to spread to your other clothing, separating your clothes can also help prevent damages to other items. Washing your medical scrubs may require you to use strong detergents and cleaning materials. Some clothes are made from materials that are easily ruined when washed with strong detergent, bleach, etc.

Washing it twice – when washing your scrub suit, you’ll need to it twice. The first one should be done with the use cold water and your regular detergent. This can help remove stain and loosen the stain on your scrub. Afterwards, you need to wash it again. This time, you’ll have to use hot water, bleach and stronger detergent. This will help remove any stain and harmful microorganisms that may have lodged on your scrub,

When using strong cleaning chemicals however, make sure that you don’t soak your scrub in them for a long time. Although they can help get rid of stain and microbes, they can also damage your scrub if left soaked for a prolonged period.

By following these tips, you can make sure that you clean your scrubs properly and keep it sanitized. You can also find scrubs that can easily be cleaned in medical stores or through online deals. You can even find ones that comes with fashionable designs and colors, while allowing you to move comfortably while going through with you work in the hospital.

About the Author: Ricky S. Solomon is a nurse who loves writing for Uniformhaven.com which sells

landau uniforms free shipping

and

landau scrub pants

as well as a host of additional products.

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KKE: Interview with the Greek Communist Party

Thursday, May 13, 2010

Wikinews reporter Iain Macdonald has performed an interview with Dr Isabella Margara, a London-based member of the Communist Party of Greece (KKE). In the interview Margara sets out the communist response to current events in Greece as well as discussing the viability of a communist economy for the nation. She also hit back at Petros Tzomakas, a member of another Greek far-left party which criticised KKE in a previous interview.

The interview comes amid tensions in cash-strapped Greece, where the government is introducing controversial austerity measures to try to ease the nation’s debt-problem. An international rescue package has been prepared by European Union member states and the International Monetary Fund – should Greece require a bailout; protests have been held against government attempts to manage the economic situation.

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H.E. Suzanne Mubarak and H.R.H. Prince Charles open the British University in Egypt

Wednesday, March 22, 2006

Today H.E. Suzanne Mubarak, wife of the Egyptian president, and H.R.H. Prince Charles inaugurated the British University in Egypt. The visit started with a tour of the campus, where they saw a demonstration physics laboratory as well as seminars in engineering and business. This was followed by speeches in front of the main building (pictured) by the chairman of the board of trustees Mr Farid Khamis, H.E. Suzanne Mubarak and finally by H.R.H. Prince Charles. The ceremony was completed when Mrs Mubarak and Prince Charles unveiled a plaque at the entrance to the main building.

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Delhi 5 Star Hotels Luxury, Elegance

Submitted by: David H. Urmann

Delhi is one of the most visited cities in the world; in fact most of the tourists or people from all round the globe coming to India lands in this city first. The city offers some of the most magnificent attractions in form of Red Fort, Parliament House, President s House, India Gate, Jama Masjid, Bahai Temple with some other nearby attractions. As Delhi is one of the most visited cities in India, it offers a range of accommodations ranging from cheap to mid and luxury five star hotels.

Some of the most renowned five star hotels of Delhi include Oberoi, Ashok, Hyatt Regency, InterContinental The Grand, Le Meridien are few of the hotels to name.

Le Meridien is one of the finest and the exotic five star hotels of Delhi. This magnificent hotel exhibits great luxury, comfort and class for the people looking for lavish accommodation. This hotel offers you the sheer comfort with great hospitality. Le Meridien is considered as a premier five star business hotel that is situated ideally amidst all the happenings of the city.

The hotel is situated in close proximity to Rashtrapati Bhawan, Parliament House and Connaught Place offering you an opportunity to shop and entertain yourself. The hotel offers around 358 tastefully decorated rooms and suites that are fully equipped with all the modern amenities and facilities. The rooms of the hotel include forty four deluxe suites, fifty four club president rooms and seven magnificently decorated designer suites.

[youtube]http://www.youtube.com/watch?v=d0iUPtjfByU[/youtube]

The facilities of the hotel include spa, banquet, car parking, banking facility, convention center, swimming pool, tennis court, valet, money exchange facility and many more things, you just name and the thing will be available with you.

Hotel Taj Mahal is considered as the meeting spot of the powerful, the wise and the famous. This magnificent hotel is situated ideally in close vicinity of most of the happening sites of the city such as Pragati Maidan, Connaught Place with many government offices and Diplomatic missions.

The hotel exhibits around two hundred and ninety four elegantly decorated rooms. These rooms are categorized as luxury, club, executive, deluxe and presidential suites. All the above mentioned rooms are furnished quite superbly and are equipped with a range of modern amenities and facilities.

The Imperial This hotel is not only India s but it is one of the finest hotels in Asia. This hotel is known for offering contemporary facilities and amenities with some really wonderful old world ambience. This is not it about the magnificence of this hotel; it also acts as a museum housing a great collection of art and historically significant items of British times.

The hotel has around hundred and eighty-eight rooms with forty-five numbers of exotic suites. This magnificent hotel is stretched over an area of about eight acres of extensive gardens.

The hotel is situated quite conveniently right in the center of the city and just about a half hour drive from Delhi airport.

The above mentioned hotels are like heaven of luxury and comfort that will surely make you relax and give you much needed break. These are the most prominent and sought after hotels among the international tourists looking for comfort and value for money.

About the Author: For more information on

Hotels in Delhi

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5 Star Hotel in Delhi

please visit our website.

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World Wildlife Fund: 75% of seafood species consumed in Singapore not caught sustainably

Wednesday, October 5, 2016

The Singaporean branch of the World Wildlife Fund (WWF) published a guide yesterday critiquing the practices employed to catch seafood destined for sale in the country. According to the publication, three-quarters of the more than 40 species of seafood commonly consumed by Singaporean residents were obtained in a manner detrimental to environmental sustainability.

The guide, titled the Singapore Seafood Guide, lists fish species such as Indian threadfin, silver pomfret, and yellowbanded scad, all frequently used in Singaporean dishes, under its “Avoid” category. Highlighting the high rates at which these species are being fished and consumed, the WWF said, “Without collective and decisive action, these popular fish could disappear from Singapore’s menus within our lifetime.”

On her organization’s reasons for publishing the guide, WWF-Singapore CEO Elaine Tan stated, “We are squandering one of our greatest natural resources by failing to manage our fish stocks sensibly. As one of the biggest consumers of seafood in the world per capita, Singaporeans have a big role to play in protecting our oceans. The Seafood Guide empowers everyone in the supply chain to make conscious choices that prevent the further exploitation of fish stocks.” According to the WWF, an average Singaporean eats 22kg (about 48.5lb) of seafood annually, versus 20kg (44lb) average per person globally.

In conjunction with the launch of the guide, the WWF started the Sustainable Seafood Business Forum on Tuesday to promote action on the topic among seafood purveyors. An initiative which emerged from the forum was the Responsible Seafood Group, which counts amongst its members supplier Global Ocean Link and integrated resort Marina Bay Sands. All organizations involved in the group agree to standards on the sustainable sourcing of seafood as outlined by the WWF.

On Marina Bay Sands’ commitment to seafood sustainability, Kevin Teng, the resort’s Executive Director of Sustainability, said, “Since 2014, we have eliminated sharks fin from the restaurants we own and operate. At that time, we also started serving selected seafood sourced from suppliers that fish or farm responsibly, based on global seafood standards.”

Lucas Glanville, Executive Chef of Grand Hyatt Singapore, stated, “Our customers are demanding to know where their seafood comes from. Finding alternatives to endangered species on the red list and choosing to work with sustainable suppliers and their products has gone beyond being a corporate responsibility, and become a commercially viable decision for us”. According to the WWF, the hotel chain serves seafood compliant with its sustainability standards.

The WWF has compared Singapore’s population to that of Finland, whilst also highlighting the discrepancy in seafood sustainability practices in both countries. According to a report by the organization, 98% of seafood consumed in Finland meets WWF standards on sustainability.

Matti Ovaska, conservation officer for the WWF’s Finnish branch, elaborated on the country’s sustainability practices where seafood consumption is concerned, “Sustainability has become an everyday element in Finland’s seafood trade, and companies are very familiar with the origin of the fish they purchase. In addition, over one third of Finns use the seafood guide consciously to make better decisions”.

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Canadian activist June Callwood dies at 82

Saturday, April 14, 2007

June Callwood, Canadian Journalist, humanitarian, and activist, died today of cancer at age 82.

“The Casey House community is deeply appreciative to the Frayne family for sharing their precious mother and wife with us for so many years. “We send them our love and deepest condolences.”

Callwood, born June 2, 1924 in Chatham-Kent, Ontario, first became a journalist for Brantford Expositor and later for The Globe and Mail, she began doing freelance journalism for magazines including Maclean’s, hosted several television shows for the CBC and Vision TV, and wrote 30 books. In 2003, she was diagnosed with cancer and refused treatment so she could continue her activism, but just this month the disease began to worsen until her death this morning at Toronto‘s Princess Margaret Hospital. Just last month a biography entitled June Callwood: A Life of Action was written by author Anne Dublin.

Callwood left a significant legacy of activism and community service. She helped to found the Toronto AIDS hospice Casey House, the youth hostel Digger House, Nellie’s hostel for women, PEN Canada, and the Canadian Civil Liberties Foundation. Callwood was also a past spokesperson for the Campaign Against Child Poverty.

Casey House (June Callwood) is named after her son, Casey Frayne, who was killed in a motorcycle accident involving a drunk driver, in 1982 at the age of 20.

In 1978, she was made a member of the Order of Canada, she became an Officer with the Order of Canada in 1985, and became Companion in the year 2000. In 1988, the Order of Ontario was awarded to her and in 2004 a street in Toronto was named after her. Her last interview was on CBC’s The Hour hosted by George Stroumboulopoulos in 2005.

Callwood is survived by her husband, Trent Frayne, her two daughters, Jessie Frayne, Jill Frayne, and her son, Brant Frayne.

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Fear and loathing on the campaign trail, October 2008

Tuesday, November 4, 2008

October on the campaign trail presented the last chances for the campaigns to present their messages to the American people. A vice-presidential and two presidential debates were held, one of which added a new political lexicon, perhaps the closest thing to an October surprise. One candidate seemed to pull way ahead as early voting began in many states near the conclusion of the month.

Democrats
  • At the beginning of the month, due to the continued economic crisis, Obama took a clear lead over McCain in opinion polling, leading by double-digits in many surveys. Obama maintained his lead throughout the month and mounted leads or stayed within the margin of error in some states won by Bush in 2004 including Virginia, North Carolina, Ohio, Indiana, Colorado, New Mexico, Missouri, Florida, Iowa and North Dakota.
  • Joe Biden debated Sarah Palin in St. Louis on October 3, in a forum moderated by Gwen Ifill. Biden issued very little criticism of Palin and remained subdued for much of the night, focusing mostly on foreign policy. Ifill became a subject of controversy before the debate, with commentators questioning her impartiality with the upcoming release of her book, The Breakthrough: Politics and Race in the Age of Obama.
  • On the campaign trail, prior to the third presidential debate, Obama was approached by plumber Joe Wurzelbacher of Holland, Ohio. Joe asked Obama whether his taxes would be raised if he bought a plumbing company as he was planning to do. Obama stated that he didn’t “want to punish [his] success” but that “everyone who is behind him” should be given a “chance at success.” He later stated that he thought “when you spread the wealth around, it’s good for everybody.”
  • Obama defended his tax plan during the third presidential debate with McCain while facing many McCain comments about “Joe the plumber.” He repeatedly stated that his tax plan would lower taxes for households making under US$200,000 a year, which he said made up 95% of Americans.
Republicans
  • At the vice-presidential debate, Sarah Palin became the first woman since the 1984 United States presidential election to participate in such an event. It was the most widely watched vice-presidential debate in history with an estimated 70 million viewers. During the debate Palin characterized herself as a “Washington outsider” who “may not answer the questions the way the moderator and you (Senator Biden) want to hear.” She focused mostly on energy policy during the debate.
  • The second presidential debate was held on October 7 and moderated by Tom Brokaw. During the debate McCain announced his support for a spending freeze of programs other than those for defense or veterans. When discussing energy policy, McCain famously referred to Obama as “that one.”
  • The McCain campaign launched a series of ads connecting Obama to former Weather Underground member William Ayers, who served on a board with Obama and held a venue at his home for the Senator when he began his political career. Palin accused Obama of “palling around with terrorists.” Some pundits saw the new strategy as a last ditch effort by the McCain campaign.
  • McCain’s campaign was compared to that of segregationist George Wallace’s by Congressman John Lewis, who commented that the campaign was “sowing the seeds of hatred and division.” Lewis pointed to McCain supporters who shouted obscenities about Barack Obama during a McCain rally, including one who reportedly yelled “kill him” when referring to Obama (a claim later refuted by the Secret Service). McCain discussed this during the third presidential debate, and asked Obama to repudiate the comments.
  • During the third presidential debate, McCain used the earlier discussion between Obama and Joe the Plumber as a tool to attack Obama on his tax policy. He strongly objected to Obama’s support for “spreading the wealth” which he likened to socialism. The debate led to a small comeback for McCain in opinion polling, cutting into Obama’s lead as the month came to a close.
Third parties
  • Ralph Nader and Chuck Baldwin were able to participate in a third party presidential debate on October 23 in Washington. Each discussed their strong opposition to the wars in Iraq and Afghanistan as well as their disapproval of the government’s bailout plan. Baldwin and Nader had some disagreement on abortion, with Nader standing pro-choice and Baldwin standing as pro-life. Nader emphasized the need to control the power of corporations over consumer’s lives and Baldwin stated that his number one priority as president would be to secure the borders.
  • On October 30, Nader and Baldwin participated in another third party debate. Libertarian party nominee Bob Barr joined the candidates for this debate. During the debate, the candidates railed against the two major parties with Ralph Nader complaining that they don’t like “competition.” Barr conveyed his frustration with the Justice Department for their failure to prosecute Wall Street corporate leaders. Baldwin expressed his fear for America’s future.
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Affordable Houses For Sale

byadmin

Looking to move to a new place in Missouri? Why not consider some of the fine houses for sale in Lake of the Ozarks?

Lakeside Life

Having your home by a lakeside can be quite an enjoyable experience. First, there is the beautiful view of the lakeside and the activities revolving around it. Housing areas by lakesides are often quite tranquil compared to housing areas near cities. It is sure to do your mind some good. Also, if you are up for it, having lakeside property also allows for an easily accessible boating experience. Those reasons and more spurred on the development of housing areas around the Lake of the Ozarks, where many houses are currently up for sale.

A Potential Investment

Buying property on good locations can also turn out to be quite an investment later on, especially if you add to the value through good remodeling work because the value of property typically rides on an upward trend since everyone needs a place to live. While getting a house on prime real estate can oftentimes turn out to be very costly, there are houses for sale in Lake of the Ozarks region that won’t break the bank, should you know where to look. Houses for sale in Lake of the Ozarks range from modest dwellings to decently-sized ones that can comfortably house a growing family.

For the full listing of the many lakeside houses for sale, one can drop by their website at www.janekelly.com. If you are in need of further assistance, you can chat live with a member of the team.

CBS Corporation begins trading on New York Stock Exchange

Friday, January 6, 2006

The new CBS Corporation began trading on the New York Stock Exchange once again on January 3 after officially finishing its split with Viacom two days earlier. The split had been in the works since around March 2005 when Viacom announced it was breaking into two publicly traded companies due to stock price stagnation.

In June 2005, Viacom’s board approved the split and saying the CBS Corporation name would be revived for one of those companies. One of these units would receive most of Viacom’s broadcasting and mass-media portion of subsidiaries (CBS, UPN, Infinity Broadcasting, now CBS Radio) along with Viacom Outdoor (now CBS Outdoor), Showtime Networks, and Paramount’s television studio and a few other operations and announced long-time excutive Leslie Moonves would head that new company.

The split is filled with twists and turns. Viacom was founded in 1971 as CBS’ television syndication division and was spun off in 1973. Westinghouse Electric Corporation bought CBS and changed its name to CBS Corporation. In a ironic twist, Viacom accquired their parent company in 1999 and CBS’ stock symbol was de-listed as it became a division of Viacom. Ironically, the new CBS Corporation is actually the original Viacom. A new Viacom was founded and spun off containing MTV Networks (which contains CMT and Spike TV, two cable networks originally owned by CBS) along with BET, Paramount’s film studio and home entertainment divisions, online virtual pet game Neopets, and a music publisher. It also partially owns Sega of America along with the Sonic the Hedgehog trademarks and is currently in the process of acquiring DreamWorks.

CBS unveiled its logo, the iconic CBS eye, and launched the corporation’s official wesbite, cbscorporation.com

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Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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